The British love sushi, and this is creating such a demand for bluefin tuna that many EU fishing fleets are breaking laws and catching far more tuna than they are allowed to. With demand causing the cost of tuna to reach over £1000 per fish, and traditional fisherman who have been fishing sustainably for tuna for hundreds of years reporting that their catch has reduced by 80%, the UK government is calling on the EU to take action against this overfishing. But there are those who are already looking to “sustainable sushi” to help solve the problem. Moshi Moshi is a chain of sushi restaurants in the UK that is a leader in the “Invest in fish” campaign. They plan their menu around seasonal and local ingredients, and have removed bluefin tuna from their restaurants completely. We can do our own bit towards saving the bluefin tuna by making sure that the restaurants that we eat at are taking responsibility. Just as we have created demand for bluefin, we can create demand for sustainably caught or sustainably farmed fish by asking for it.

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Edie reports today that following a pilot scheme sponsored by the European Commission, two large continental manufacturers will be carrying on their good work and working towards a more sustainable future.

Finnish phone colossus Nokia and French hypermarket chain Carrefour have both voluntarily committed to find new ways to reduce the environmental impacts of some of their products.

Nokia says it will make its phones more energy efficient, increase consumer awareness of recycling and reduce the amount of hazardous materials used in the manufacture of its products, completely doing away with gender-bending flame retardants and phthalates, for example.

Carrefour, for its part, is also making small steps and plans to reduce the impact of tropical wooden garden furniture through design changes which would reduce the amount of materials needed. It will also ensure the wood it does use comes from certified sustainable sources.

Read the full story at the Edie website.

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You’ve got a few more days to get down to the Future London interactive experience at the Science Museum. The experience, subtitled Footprints of a Generation, is a chance for Londoners to find out what is being done to move London into a greener and brighter future. Admission is free and the exhibition will be at the Science Museum until the 1st October 2006. For a taster of what the exhibition is all about, visit the Future London website.

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