BP asks motorists to reduce their carbon emissions with ‘targetneutral’ campaign

by Nikki Algar on August 25, 2006

in Climate Change, Responsible Transport, The Environment and Business

This week saw oil giant BP launch their targetneutral scheme in an effort to encourage motorists to offset their carbon emissions.

How? By registering as a targetneutral member, calculating the amount of CO2 you produce annually and paying a fee to support worldwide projects that reduce the equivalent amount of CO2 you produce by driving.

The average UK driver emits around 4 tonnes of CO2 each year.

You can calculate your own carbon emissions and find out more about the project on their website at www.targetneutral.com. BP also pledge to contribute up to 20p per tank of petrol for every targetneutral member who fills up at a BP garage.

BP is behind targetneutral because they’re committed to taking action against CO2 emissions and educating the public about what they can do. Even BP’s fuel trucks in the UK are all CO2 neutral. BP makes no profit from the scheme.

{ 2 comments… read them below or add one }

ThxRehab August 26, 2006 at 4:16 pm

British Petroleum merged with Amoco, in December 1998, becoming BPAmoco until 2002, when it was renamed BP and adopted the tagline “Beyond Petroleum,” which remains in use today.

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Tracy August 31, 2006 at 8:30 am

While I like to believe that with efforts taken, big business can change it’s spots and look to being greener, greenwashing comes to mind on this one. Particularly when I’ve just read in the news about BPs oil spills in Alaska resulting from them ignoring warnings about corroding pipes. Too little too late?

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