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Plascon greenwash?

plascon-greenwash

If you can’t read the ad, here’s what it says:

“Green is the new mainstream. Once a global issue taken on by the few, it has now come home. Literally. Recycling, saving energy, choosing organic, preserving the planet, it’s all about embracing nature and discovering innovative ways to live. Our Plascon Palette of 2009 is filled with colours that mimic nature and bring its life-giving energy to the home. The colours of air, water, fire and earth. The natural world is an exciting and mutable place. And so, too, is your home.”

After reading this ad, it doesn’t seem there’s anything green about Plascon paints, except maybe the colour. Blatant greenwash? I’m trying to find out more from Plascon. Stay tuned.

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