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Pure Design gets a makeover

Elaine Dutton of Pure Design wrote a guest post for EcoStreet some time ago all about how the small-scale manufacture of beautiful objects out of sustainable or repurposed materials is better for the environment than the current “throwaway fashion” trend. Recently, Elaine has been in touch with me again asked me to tell you about the latest developments at Pure Design.

Pure Design is a UK-based social enterprise that seeks out the latest talents and designer eco products and makes them available via an online boutique. They represent established as well as emerging eco designers and artists, and offers an exclusive collection of eco-friendly pieces selected for their craftsmanship, style and eco credentials.


The Pure Design website has been given a stylish makeover, making the site a pleasure to browse and incorporating more product images to make shopping easier. They have also added some new designers to the fold including Katie Chaplin’s hand-made one-of-a-kind Kimono Brooches, EaKo’s cool reclaimed fire-hose accessories and Studiomold’s jaw-dropping statement piece the Spaghetti Princess chandelier.


To celebrate the launch of the new site, Pure Design is offering 20% off all products for the month of May. Delivery is free if you spend over £150.