Use electricity wisely

by EcoStreet on November 4, 2007

in Energy Saving


South Africa’s state owned electricity provider Eskom leads by example in this cool advertising campaign.

[via: WattWatt]

Advertisement: Reduce your CO2 footprint by as much as 2 tonnes/year & save up to £150 on your energy bills.

{ 27 comments… read them below or add one }

abisurd November 4, 2007 at 3:03 pm



Michael November 4, 2007 at 3:46 pm

I live in South Africa, and they’ve been forced to do advertising campaigns like this for a while now.

A couple years ago, something went wrong with Koeberg, a Nuclear Power plant nearby Cape Town. After major power outages it became apparent that Eskom wasn’t able to keep up with the huge population growth and it’s electricity needs.

So right now South Africa is attempting to construct more power stations, expected to be finished over the next few years. I’m holding thumbs that everything goes to plan!

Just a little background from a local.


Timothy B November 4, 2007 at 8:11 pm

I have seen solar panels used for powering billboards, this is a clever advert..


Werner November 5, 2007 at 7:15 am

It’s more like we are forced to use less electricity or risk being cut off for a few hours, the main reason, Eskom giving away our electricity to Zimbabwe and blaming us for increased use.


Kiefie November 5, 2007 at 9:42 am

Yeah, giving our power to Zim and also all our oil reserves, of which we had millions of barrels.


Jim Bean November 5, 2007 at 11:02 am

Ha ! If only they could deliver like their advertising agency does…Try rolling “load shedding”, another way of saying “hey, we gave ourselves a bonus instead of giving YOU more power stations, now we are giving you less power but still charging you for it ! Eskom = “hello third world”. Jim In South Africa where once there were NEVER power failures.


W November 5, 2007 at 2:14 pm

Affirmative action has left Eskom without the expertise to manage Koeberg, which is running at about 20% of its potential. Now they cut our power as they see fit (“load shedding”) because it’s “our own fault”. As mentioned, they’d rather spend money on clever adverts (which it certainly is) than hiring the people who can do the job.

Absolutely ludicrous!


Ray November 5, 2007 at 3:13 pm

That only means they have a single UPS active for the sign. If you look at the background you will find that there is a power outage again. Hello darkness my old friend, ieshkom shut the power down again. 🙂


Fatou November 16, 2007 at 10:06 am

It might be difficult for South Africans to cope with having to reduce energy consumption only because they are sharing with Zimbabwe; the truth however is that S.Africans aren’t the only ones in this situation. Energy conservation is a worldwide concern. I forsee that in the near future,the daily quota of energy per indivividual will be predetermined and every one of us will forced to consume only enough to stay alive.


Deathridesahorse November 19, 2007 at 10:33 am

This is the kind of simplicity that will win this fight.
It’s simply a matter of being less materialistic.

It’s dead easy.


coda November 26, 2007 at 9:59 am
Snowy Smith December 12, 2007 at 8:05 pm

How many people are NOT PAYING??


The Playing customers are subsidizing the NON PAYING CUSTOMERS AND THIEVES.


Nikki December 21, 2007 at 1:59 am

Sign of the times…
14% price hike by Eskom in South Africa


Tracy January 6, 2008 at 8:24 pm
John Davison January 25, 2008 at 11:13 am

How green are carbide lamps? These simple lamps used to be common in mining, were attached to cycles, and were the main lighting tool for cave exploration for many years. The British made Premier Carbide Cap Lamp seems to have gone out of production some years ago – a few examples can be found for sale on EBay as collectors items these days.
The carbide lamp operates because of a chemical reaction between calcium carbide, and water:

CaC2 + H2O => C2H2 + CaO + heat

However, there is another chemical reaction that occurs within the lamp bottom between the lime (calcium oxide) and the water to produce calcium hydroxide.

CaO + H2O => Ca(OH)2

A net search shows there seems to be a company with an Italian type of name Triveno Corporation CL TMC which still makes a carbide lamp but perhaps the production is in China as the website’s home page appears first in Chinese.Carbide lamps in the USA these days seem to be for outdoorsmen use in the main.
Carbide lamps if environmentally acceptible and reasonably safe might be an option for ESKOM in SA to subsidize for the poor as they will remain poor for centuries if their kids don’t get quality education and have light to study under! Shack fires are already a horrendous problem in South African cities so Carbide lights probably won’t introduce any particularly new element of danger than already exists with parrafin stoves and candles and could be a whole lot safer?
How widespread the use of carbide lamps would have to become before showing even a dent in the electricity supply vs demand problem southern Africa currently faces is, I guess, the major limiting practicality of going back to carbide power in homes?
Does anyone know of a supplier or manufacturer of carbide lamps here in South Africa?
John Davison


pieul February 22, 2008 at 2:21 pm

I back to differ with some of you who said that electricity woes are fuelled by Zimbabwe. We South Africans are the ones to blame, eskom has not faced this problem today. We lacked foresight as well as being reluctant to invest in power generation. Iam saying this because Zimbabwe too is in these squables so we can,t shoulder our shortcomings on another country. The only way forward is to upgrade our power stations and build new ones.


Graham March 17, 2008 at 10:15 pm

The billboard is clever in the simplicity of its message. Locally the humour of it will not have escaped South Africans. For example, the billboard will more often than not be in darkness due to load shedding (a sanatised way of saying we don’t have enough juice to supply all our customers’ needs). We tend to forget that Eskom used to produce more electricity than is does currently. What a pity the advertiser is not as bright as its message!


Debbie September 17, 2008 at 6:24 am

John Davison asks: how green are carbide lamps?
I don’t know the full answer, but a lot of energy is used in making the calcium carbide, and more in transporting this solid fuel to the lamp users. And, unless the carbide is 100% pure, other gases are formed that would be unhealthy to breathe in a confined space (cavers tend not to stay in caves for extened periods).


John January 22, 2009 at 8:59 pm

Very nice approach, quite innovative.


Conserve Electricity March 5, 2009 at 7:20 pm

Simple, yet effective message. Thanks for sharing this example.


Paul September 1, 2009 at 9:50 pm

Innovative and responsible.


Henry November 8, 2009 at 3:42 am

I’ve been doing energy conservation campaign in my company for almost a year now, and I think that this advertisement is really interesting!
We need to be able to find something that will attract the attention of people.


Derick Picchetti January 28, 2010 at 9:54 pm

Nice site by the way. I never knew what comment luv was until i came across this site via yahoo so i will add it to my own blog.


jason July 7, 2010 at 9:55 pm

Ohh I like this, way to think outside of the box.

Very cool, very artsy. Quite well done.

I want one where I live.


Wesley August 7, 2011 at 1:14 am

Now THAT is very clever. Do you know if there are copyrights to that image. I would love to use it.. Wesley at Round Rock Utilities


Tomas Greene August 30, 2011 at 8:15 pm

That is a really cool ad! Effectual and creepy. For other tips on using electricity wisely, seek, perhaps?


utilitywatch November 16, 2011 at 8:09 pm

Is there a choice of suppliers in SA?


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