If you’re a parent, watch this, you need to be educated. This new film, Consuming Kids, pushes back against the marketing industry that bombards our children with messages about what they “need” from the word go. It’s an unscrupulous industry by all accounts (but we already knew that, didn’t we?) that uses manipulation and sneaky tactics to get our children to consume, consume, consume. But don’t take my word for it, watch the trailer.

If you’re in the US, you can see a screening of the whole film if you can get to one of these venues:

NY Association for the Education of Young Children Conference | Brooklyn, NY | May 1
Museum of Fine Arts | Boston, MA | May 20
International Communication Association Conference | Chicago, IL | May 24
Union for Democratic Communication Conference | Buffalo, NY | May 28-31

“This film is a damning indictment of an advertising industry whose only concern is brainwashing kids as early as possible, no matter what the consequences. The film’s powerful images that back up the experts’ claims are jaw-dropping. And if you think it’s all up to parents to protect their kids from the onslaught of corporate marketing, this film will convince you otherwise. Consuming Kids should be viewed by anyone who has kids or cares about them; in other words, everyone.”
– Michele Simon, JD, MPH | Author of Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back | Research and Policy Director of the Marin Institute

[via @thegoodhuman]