Plascon greenwash?

by EcoStreet on April 15, 2009

in Toxic World


If you can’t read the ad, here’s what it says:

“Green is the new mainstream. Once a global issue taken on by the few, it has now come home. Literally. Recycling, saving energy, choosing organic, preserving the planet, it’s all about embracing nature and discovering innovative ways to live. Our Plascon Palette of 2009 is filled with colours that mimic nature and bring its life-giving energy to the home. The colours of air, water, fire and earth. The natural world is an exciting and mutable place. And so, too, is your home.”

After reading this ad, it doesn’t seem there’s anything green about Plascon paints, except maybe the colour. Blatant greenwash? I’m trying to find out more from Plascon. Stay tuned.


{ 12 comments… read them below or add one }

Richard Nuss April 16, 2009 at 3:48 pm


As a brand manager from Plascon, I would just like to say that this is in reference to the inspiration for the colours selected in our 2009 palette.

From a technical point of view we do have products that are low VOC as well as working on many manufacturing procedures toward doing our bit for the environment.

For more details, please contact me.

Kind Regards

Richard Nuss

Plascon Marketing


Zandile Mokgwanashange June 15, 2009 at 1:41 pm

Look at the wording – “filled with colours that mimic nature”
Who wants to mimic? It’s a gimmick! They know that the new green rand is viable and makes such economic sense, now and for the future. There are ecofriendly paint companies already in South Africa – look to Breathecoat, Keim and ProNature – which markets itself as 100% ecofriendly AND natural


Alex Coggins June 29, 2009 at 12:59 pm

Plascon was the first paint manufacturer in SA to achieve ISO 14001 status in 2005. We are also the first to launch zero VOC, sero solvent, APEO free and CIT free paint in this country. More than 17 of our existing painjt products meet the Green Building Council’s rating tool.

Kind reagrds

Alex Coggins

Plascon Marketing


Marc Dyers October 5, 2009 at 1:19 pm

Hi Alex.

Thank you for the info. Are your test results available, from the Green Building Council perhaps? A lot of companies nowadays state that they are eco-friendly but if one digs a bit deeper, it’s not always the case. Please advise.
Also: What it CIT free, I couldn’t find any references regarding that?


Marc Dyers


Richard February 2, 2010 at 1:15 pm

Hi Marc,

Unfortunately the Green Building Council does not do testing of products. However they do stipulate specific testing methods for VOC levels (ISO/IEC 17025 certified testing laboratory).

We have sent several of our products (Green Star compliant) for testing and have the results.

Please contact me directly if you would like these test results.

In addition to this, our Plascon Professional Evolution range, Plascon Double Velvet and Plascon Cashmere have been approved by Eco-specifier.

Kind Regards

Richard Nuss
Plascon Marketing
011 951 4500


Richard February 2, 2010 at 1:22 pm

With regard to the CIT’s – Chloroisothiazolinones are chemical compounds used as preservatives in a diversified range of products including household cleaners, cosmetics and paint.


Kenny Gillespie February 4, 2010 at 12:53 pm

It’s a pity that the nature of business in SA is the way it is i.e. the little guy will always be flattened by the big guys and the same guys rip off the consumer at every turn. Someone try and price the eco friendly range of paint available out there – you’d be shocked. It came as pleasant surprise to me when I saw the Breathecoat prices. Compete with mainstream paints. Have seen some of the places the product’s been used and feedback’s been wonderful. It’s local – it should be supported.


Tony Onwood February 15, 2010 at 2:48 pm

This is in response to Mr Alex Coggins statement
Plascon “are also the first to launch zero VOC, zero solvent, APEO free and CIT free paint in this country”. Wow that is a BIG statement to make.
Please can you provide proof of this if this is the case.
Furthermore only 17 products that are “Green” out of several hundred, is that good?

Tony (I hate green washing) Onwood


Tony Onwood February 25, 2010 at 2:26 pm

Maybe Plascon should check out this web site
I think that they might find it….. helpful


Lorna February 17, 2011 at 9:15 pm

I used Breathcote and the paint was fantastic. Colour was matched to my previously ‘mainstream bought’ paint. Service received from the company was excellent and the paint was sent by the post office, so costs where kept down. I will be using them again soon. Highly recommended. Prices are good.


Lorna February 17, 2011 at 9:18 pm

Moderator: Please change the name “Breathcote” – to B-earth in my previous comment. Sorry big difference!


Lorna February 17, 2011 at 9:19 pm

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